JARO New Media — Football Social Media Agency

New Social Media For The Fans.

Crafting the daily voice of the world’s biggest football clubs. Strategy, content and community — built for ninety minutes and the twenty-three hours that come after.

Not an agency.
A matchday newsroom
that never sleeps.

The Brief

JARO New Media is a social media agency built around one obsession: football. We don’t adapt corporate playbooks to clubs — we built the playbook with them. Multilingual editorial desks, real-time community management and creative direction that understands what supporters feel, before the whistle and long after the final score.

From the press box to the dressing room. From Munich and Gelsenkirchen to Seville and Leverkusen. The fans set the tempo. We keep up.

The Promise

We don’t post for clubs. We talk for them, in the voice their fans already speak.

02 — Services

Eight disciplines.
One game plan.

Strategy

Brand voice, content pillars and editorial frameworks designed for a 38-matchday season.

Editorial 24/7

A newsroom rhythm tuned to kick-offs, training sessions, transfer windows and red-eye flights.

Analytics

Performance reports that go beyond reach — read against fan sentiment, conversion and brand health.

Monitoring

Real-time tracking of every mention, hashtag, derbi and rumour that touches the club.

Community
Management

Native conversation in the supporters’ language. Moderation, replies, crisis. With taste.

Social Listening

Reading the curve of a fanbase: opinion shifts, narratives and the early signs of a crisis.

Voice Over

Studio-quality narration for highlights, documentaries, sponsor pieces and matchday reels.

Translations

Multilingual editorial. Not translated — re-written, so it lands in every market like it was born there.

Trusted in four leagues.
Heard in many languages.

We work side by side with iconic football institutions across Europe. Each partnership is built on the same principle: protect the badge, grow the fanbase, treat every post as if 80,000 people in a stadium will read it first.

FC Bayern
München

Bundesliga · DE EST. 1900

FC Schalke 04

2. Bundesliga · DE EST. 1904

Sevilla FC

LaLiga · ES EST. 1890

Bayer
Leverkusen

Bundesliga · DE EST. 1904

Top-tier clubs

0/7

Editorial coverage

0+ Languages

Native delivery

0 Matchdays

Each season, every season

What’s trending
in the dressing room.

Insights, case studies and movements from the football social media ecosystem — straight from our newsroom.

Case Study

12 · MAY · 2026

Bayern München · Champions League

How we turned a 92nd-minute goal into 14 million impressions

The editorial plan we had ready for all three scenarios — win, draw and defeat — and why the 2-1 was the hardest one to pull off.

5 min · Read

Editorial

28 · APR · 2026

Social Listening · Trends

The TikTok of the matchday: why the clubs that lose, win on social

An analysis of 380 videos posted across a single LaLiga matchday. The viral defeat exists — and it’s planned from the Monday before.

7 min · Read

Insight

15 · APR · 2026

Community · Multilingual

7 languages, one voice: how a club’s identity actually gets translated

It’s not about translating tweets — it’s about knowing which joke lands in Berlin and exactly why that same joke kills the account in Tokyo.

6 min · Read

Let’s talk
football.

Whether you run a club, a federation or a player’s personal brand — tell us where the fans are, and we’ll build the room where they want to live.

info@jaronewmedia.com

Studio

C/Rico Cejudo 40
41005 Sevilla
Spain

Web

jaronewmedia.com

New Social Media For The Fans.

Not an agency. A matchday newsroom that never sleeps.

Eight disciplines. One game plan.

Trusted in four leagues. Heard in many languages.

What’s trending in the dressing room.

Let’s talk football.

Not an agency.
A matchday newsroom
that never sleeps.

Eight disciplines.
One game plan.

Trusted in four leagues.
Heard in many languages.

What’s trending
in the dressing room.

Let’s talk
football.